Gono Jo University Project

Project Overview

The project required a wide range of skills and a holistic approach to brand building. I developed a fictional iced tea brand with three unique flavors that are naturally energizing yet caffeine-free. In addition to formulating the brand identity, I created detailed packaging concepts that visually differentiate each flavor. To complete the experience, I designed a homepage that captures the playful yet fresh vibe of the brand.

As part of the promotional strategy, I developed poster campaigns and a targeted social media campaign. A special highlight of the project was the creation of an influencer box – a custom PR package intended for selected creators to taste and share the product online.

Creative Process

What made Gono Jo especially exciting was the diversity of design challenges it presented. Unlike typical branding tasks that focus on a single medium, this project demanded consistency across product design, digital platforms, and print media. I had to switch between developing a beverage concept, packaging design, UX/UI layouts, and campaign visuals – all while staying true to one cohesive brand story.

This project pushed me to work efficiently across multiple tools, especially Adobe Illustrator and Photoshop, and helped me explore the full spectrum of brand communication in a hands-on way.

Final Thoughts

Gono Jo was one of the most fulfilling and creatively rich projects I’ve worked on. Although it was time-intensive, I truly enjoyed bringing every element to life – from the product to the final campaign assets.

It was also a valuable learning experience that improved my skills in visual design and concept development, and gave me insight into the demands of real-world creative workflows.

I’m proud to say that the project was graded 97 out of 100, which reflects the dedication and passion I invested throughout the process.